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Whether you’re new to the football betting scene or simply looking to change who you bet with, it’s hard work finding the best bookmakers out there. You’ll be looking for offers, odds, security and a decent pool of bets to choose from yet most of what you see when conducting research is ads that have been paid for and blatant attempts to get you to sign up so someone gets their cut – regardless of the service you’ll receive. Not here though, oh no, we’re going to run down the 10 best bookies for your football bets. No hard sell and, more importantly, no bias.

Betting Sites 2021	Key Features	Sign-Up Link
BET365	Largest Streaming Portfolio Best odds on football	BET ON BET365 >
WILLIAM HILL	Acca boosts Welcome free bet	BET ON WILLIAM HILL >
CORAL	Top odds on lower football leagues Correct 4 challenges	BET ON CORAL>
BETFRED	Premium App #PickYourPunt	BET ON BETFRED >
LADBROKES	Price boost Correct Score tournaments	BET ON LADBROKES >

Contents

Top 10 Football Betting Sites Ranked

1. William Hill

If BetVictor wins the award for ‘best bookie’ then they’re run very close by William Hill. The sign up bonus for new users is four £10 free bets when you stake £10 making it a very positive welcome and once inside you’re thrust into an experience that has been designed with the customer in mind. It’s quick and easy to find what you want and additional things like most popular markets and current top bets being immediately available are useful to see too.

2. Bet365

If Ray Winstone hasn’t drummed it into you yet, Bet365 excel when it comes to in-play betting. It is the thing that underpins this as one of the smartest platforms available on the web. It’s clean with clever menus and makes rattling through the available matches and bets so, so easy. They also have a monstrous selection of leagues to delve through too.

3. Betfred

Here is another bookie doing a lot of things very well.

Betfred has a user-friendly platform with a unique design. They offer a moderate number of sports to bet on plus many betting options for popular events, like the Premier League in football. They also have a high-quality mobile app available for free.

They have a strong sign up offer of up to £30 in free bets (use the welcome promo code to ensure you get the top offer) if your first £10 wager loses and the ‘pick your punt’ builder was one of the first to market bespoke betting tool. They’ll even give you a free fiver in the form of a free bet if your first custom bet loses. Their icons are all smartly presented with the one thing keeping them out of the top three, the fact that the set up calls for a couple of unnecessary clicks now and then. It’s only a matter of an additional second or two but depending on your preferred betting strategy every second counts.

4. Ladbrokes

Ladbrokes are often perceived as the market leader in horse racing but that doesn’t mean their football offering is shoddy. In fact, it’s far from that. Like the majority, a wide ranging fixture list is available but with Ladbrokes many of the events are available to watch live if your account is funded. On top of that their 1, 2, FREE game is a great incentive to login each game week. Simply predict the correct scores of three games and win either free bets or £100 of money to bet or withdraw. Their platform is pretty smooth work too.

5. Coral

Coral are one of the better-known bookies given they’ve had high street presence for a number of years. Their web offering is pretty decent too though. Like everyone on this list, the selection of bets you can place are vast but they have quick-select menus that allow you to format what you’re looking at. It’s not a deal clincher by any means but certainly handy. A bet £5 get £20 in free bets is a nice welcome bonus and the other plus is their free to enter game ‘correct 4’. Unlike some pie in the sky games this gives you the chance to win £50 cash but also offers £1 and £2 free bets for, frankly, not doing a lot.

6. Betfair

Betfair has two elements to it when it comes to football betting. It has the traditional bookmakers side. That ticks most boxes with a decent variety of games covered and plenty of bet options. The sign up offer worth up to £100 in free bets is a sweetener too and, unlike 888, your qualifying stakes can be split over five bets I.e. five times £20 in freebies. The other side is the Betfair exchange. If you’re not familiar with how an exchange works then in a nutshell you place bets against other punters rather than the bookie. It means you lay the potential winnings of the other bet down but the upsides are big. They also facilitate ‘matched betting’, which can bank you tidy returns with next to no risk

7. 888Sport

If you’re looking for a huge sign up bonus and a ridiculous depth of fixture coverage then 888Sport may well be the site for you. For one thing, when you register they’ll match your first deposit for any value between £10 and £100. That means you can bag yourself a free £100 stake if you so wished! Not bad. Where fixtures are concerned, your choice is so broad you can’t possibly know all of the leagues. Unless of course you are an expert on the Iranian Premier League, in which case I apologise. Even then, you’ll still be able to flick around their site almost effortlessly.

8. Paddy Power

Paddy Power offers a decent service for punters. Both their app and site are simple enough to navigate but it will take a little bit of getting used to. Once you’ve got to grips with it though you’ll find it more than adequate. Their odds aren’t market leading but they offer plenty of promotions and money back deals. One big thing keeping them at the back end of our top 10 is how quick they are to limit punters who clean them out on a regular basis.

9. BetVictor

Does BetVictor offer the most stylish web and/or app design? No. Are their welcome offers the most compelling? No. Do they offer more range than anyone else? No. What sets them apart then I hear you ask. Well, when you’re choosing a bookie there is one key metric that should be considered the holy grail – the best odds. If you’re not into shopping around every time you place a wager then BetVictor is for you. It has been found to have the best average odds over an extended look at the Premier League. Given that the PL is the most watched league in the world it’s only fair BetVictor occupies the top spot.

10. SkyBet

Sky Sports have the rights to a whole range of football matches through their TV channels and it’s no surprise they have one of the most popular betting sites to go with it. It’s not without good reason. They offer 100% reliability, their site and apps can be navigated with your eyes closed and your settings can be managed with ease. On the betting side, you can bet on almost anything imaginable and you’ll get competitive odds too. To top it all off, you’ll get a sign up bonus of £20 when staking £5 and they offer a loyalty scheme. Oh, and let’s not forget they run the free to enter Super 6 that can pay out up to £1m with someone guaranteed a minimum of £5k every game week.

11. NetBet – New Customers Will Receive a £50 Bonus

NetBet has an extraordinary platform design, and they offer new customers an online welcome offer and a reward for the first wager placed from their mobile platform. They offer some betting features and many betting options in terms of markets and sports.

Best Online Football Betting Site

Free football bets

We’ve all heard the expressions ‘the house always wins’ or ‘you never see a bookie going out of business’. As annoying as those things are to hear they come with a huge dollop of truth. Why not give yourself a head start with some of the most generous free football bets in the business.

Offers over £50

Bet365

888Sport – Offering to match deposits up to £100

Fans Bet – 50% deposit bonus up to £100

Offers Over £30

William Hill – Bet £10, get £40 free bets

Betfred – Bet £10 get £40 free bets

BetVictor – Bet £5, get £30 free bets

Offers over £20

Coral – Bet £5, get £20 free bets

SkyBet – Bet £5, get £20 free bet

Ladbrokes – Bet £5 and unlock £20 free

Betfair – Get a no-risk £20 bet on sign up

Virgin Bet – Bet £10, get £20 in free bets

Mansion Bet – Bet £10, get a £20 free bet

Offers under £20

Vbet – Risk free £10 on sign up

Paddy Power – Risk free £10 bet on sign up

Betiton Sport – £10 free bet on sign up

Karamba Sports – Bet £10 get £10 free

The Best Bookies for Acca Insurance

‘Acca insurance’, as it is widely known, is simply another way that bookies try to either hook you in and/or keep your business. It won’t always be called ‘acca insurance’ but whenever there is an accumulator protection offer in place it’s generally the same sort of thing. There are a few elements of it that move. The key aspects to keep an eye on are how many legs need to be included i.e. the minimum number of selections in your bet, the stake you place and the odds. As you can imagine, bookmakers are going to be reluctant to refund you money when you’ve bet on four teams who are massively odds on if one slips up. Anyway, here are a few of the best bookies out there offering acca insurance at the moment.

William Hill – The bad news here is that William Hill have suspended the accumulator protection whilst Covid-19 is ongoing. The good news is that when it comes back, it’s a strong offering. The minimum legs is five and odds of 1/5 per leg is up there with some of the best around. Refunds are paid as free bets up to £20.

Betfair – Betfair offer you a cash refund when your accumulator loses by just one leg. The biggest draw of this offer is that the terms and conditions on offer means it also applies to treble bets.

Ladbrokes – This high street bookie prides themselves on their accumulator offering and their insurance element isn’t too shabby. They only offer refunds in free bets up to £10 on five-fold accas but their minimum odds – based on current terms – is just 3/1. That means each selection of a five-fold can be as short as 1/10.

VBet – Vbet offer a range of acca insurances. All of them are decent. If you’re a four-fold type of punter then you can get a free bet up to £25 whilst if you prefer bigger bets then six-folds come with the protection of a £50 freebie.

Paddy Power – Paddy Power offer to pay back your stake in free bets up to £10. Their minimum odds are pretty decent but not as generous as Ladbrokes. They will, however, allow pay out on four-fold bets.

Betsson – It’s the first time Betsson has been mentioned in this article but they’re worthy of a nod here. They offer up to three accumulator refunds per day with a maximum refund of £20 per accumulator. Refunds are in cash and a five-fold offering isn’t too stretching either.

What are the Criteria for Choosing the Best Betting Site?

There are various factors you should look into before registering for a bookmaker platform and betting with them. We created a list of all the important criteria:

Competitive Odds

The odds are one of the most important factors when it comes to sports betting, and you should check and see if customers are happy with the odds the bookmaker provides, especially for the sports you like to bet on.

Various Payment Options

Having the ability to deposit and withdraw via different methods is a luxury these days, so you should avoid sites with few payment options available. But if everything else on the site is perfect, you could adapt to the available payment options.

Sports Betting Features

The best sports betting sites should always offer betting features, like cash-out, bet builder, and live streaming to their customers. Streaming is very popular because it attracts customers and allows you to watch the games you bet on for free.

New Customer Bonus and Other Promotions

If you don’t have an account on the site, claiming the new customer bonus could benefit you. Another advantage is if the betting site offers regular promotions to customers and does not limit them to once a month or less often.

Sportsbook and Betting Options

Having a wide array of betting options and sports you can choose from is vital to all punters. That’s why betting sites with larger Sportsbooks, like the ones we mentioned, gain more popularity among customers.

Steps for Creating an Account After Picking a Bookmaker Site

Creating an account is vital if you want to bet on these sites. You will have to follow the steps below:

• Open the betting site in your browser or click on the links in this article.
• Click on the button to start the registration process.
• Fill out the registration form with your account and personal details.
• Enter the promo code related to the welcome bonus (if they have one).
• Accept the terms, conditions, privacy policy, and rules of the site.
• Click on the final button to complete the sign-up process.

Before you have full access to the betting site, you will need to verify your e-mail address, identity, physical address, and payment method. Some platforms start the process online and only notify you to send specific documents if they can’t verify your identity online. Other platforms require you to upload certain documents via a feature in your account to complete the verification process.

Questions and Answers About Best Sports Betting Sites UK

Are the best betting sites listed here trustworthy?

Yes, they are. All the betting sites have a UK Gambling Commission license, which means they are legal and trustworthy in the UK.

Is my personal and financial information safe on these football betting sites?

Yes, it is. All the platforms we mentioned use high-level encryption protocols to protect all the data on their servers.

If I already have an account on the betting site, can I benefit from the welcome offer?

No, you can’t. Only new customers can claim the welcome bonuses.

Can I play on these platforms from a mobile device?

Yes, you can. All sites are available via your mobile browser, and all of them have mobile apps available if you want to download and use them for free.

Can I make deposits via e-wallets and prepaid cards?

Yes, you can.

Can I play from outside of the UK?

On some you can, but not on all of them. Some of the betting sites we mentioned are available outside of the UK.

How do I place a bet on these betting sites?

Once you find a market you like, click on the odds, and the bet will transfer to your bet slip, where you can enter the stake and place the bet.

Do I have to verify my identity and address to bet on the site?

Yes, you do. If you don’t do this, you won’t be able to withdraw any winnings you may accumulate.

Do I need to pay extra for any of the features, like live streaming?

No, you won’t. All features provided by bookmakers are free for their customers, including live streaming.

Can I get another bonus if I am already completing the wagering requirements for the welcome offer?

Best Online Sports Betting Sites

No, you can’t. You have to complete all requirements for the welcome bonus before you can get other bonuses.

What Bookies Should I Avoid?

We’re not going to compile a list of places you shouldn’t be wagering your money. What we will say though is that we recommend being smart when signing up, particularly if it’s a company you’ve not heard too much about. There are a number of different ways bookies can be licensed. All of them should have a licence number. If in doubt, check them out.

Who Offers the Best Cash Out on football?

This question is a little subjective. Our answer is Bet365. We’re comfortable with that answer too. Why? They offer full cash out (as do most), partial cash out and, the thing that sets them apart from everyone else, auto cash out meaning you can set a point where you’re happy to claim your winnings before things have even kicked off meaning you won’t need your phone at hand all day long. Happy days.

Who Offers the Best Football Odds?

Where the best odds in football betting are concerned there are a few ways you can look at things. No bookie offers the best odds on every single football betting market, although there are services out there that will allow you to find the bookies offering the greatest odds for each event. Where a stand out bookie is concerned though, it’s all about BetVictor. They’ve been found to offer the best odds across the Premier League for several years now. Given it’s the league that pulls in the most stakes in the UK market then what’s not to like?

New Bookies Worth Trying?

Football continues to grow at a rapid rate. Money pours into the game every second and, as a result, it’s a great avenue for others to take their slice be it as a bookmaker or a punter. Here we look at a couple of new football bookies that are worth trying out.

Mansion Bet – These guys have been tipped to compete with the biggest names in the sports betting industry over the next couple of years. Their site is super slick and a £20 free bet when you bet £10 is a welcome way to start.

STS Bet – STS has made waves on the continent for a little while and now they’re in the UK. You can get up to £40 in bets on sign up and adapting to their site is easy.

VBet – VBet come backed with a Premier League big boy in Arsenal, which immediately alleviates any concerns over how legitimate they might be. On top of that you get a risk free bet on sign up and a host of other ‘insurances’ on accumulators, correct score bets and then some.

Most Common Football Bets?

If you’ve ever scrolled through the available options on a football match, it will not be a surprise to you that there are a ridiculous number of markets for you to wager on. Here we look at a few of the most common markets used by punters.

Match result – a match result bet is simply wagering on what the outcome of a game will be i.e. home win, away win or draw. It’s the most popular bet in the UK football betting market.

Accumulator – an accumulator is where you combine four or more selections from different events. It allows for greater odds and is a staple of modern day football betting.

Correct score – A correct score bet is exactly what it sounds like. A punter tries to predict the score of a game.

There you have it, the 10 best bookies for all your football needs with a few other gems of wisdom shared along the way. You should now be well equipped to make some smart sign up choices.

We recognise the importance of distinguishing the best and most trusted football betting sites and difficulties in identifying them in a vast and ever-expanding sea of online bookmakers so we made sure to only review and list those sites that are trusted and licensed in accordance to strict UK laws.

Our informative reviews will help you choose the best bookie for football in 2021 to play at whereas our bookmakers’ table will present a comparative overview of different offers and requirements, betting margin percentage, bonus details, etc..

ReviewRankEst.Odds PayoutBetting Margin AverageWelcome OfferMin OddsOffer RequirementBonus Expiry DaysOffer LinkT&C
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Sportingindex4.920214.35%£1001.5 (1/2)Bet 5 x £5 and receive a £25 free Fixed Odds bet30Claim Now

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MansionBet4.220183.44%£202.0 (1/1)Bet £10 & Get £207 daysClaim Now

• New customers only.
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• Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible.
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Football Predictions Uk

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How to Choose a Betting Site

The expansion of online betting has seen many Football betting sites emerge overnight. The increased number of new-sprung betting companies should enhance the competition and improve the betting conditions, which sadly not always is the case.

Good thing you have decided to come to us for help since grabbing all of the advice and guidelines you can get prior to placing your first-ever bet at an online betting site is a wise thing to do.

There are several important aspects to consider while looking for the UK best football betting sites and further below are some of the key points listed for your consideration.

SECURITY

Security is another very important topic. A comparison in this category is rather difficult as of course, it is illegal to overcome the security measures to test their reliability and safety. All we can do is to make you aware of measures such as existing betting licenses, encodings or support organisations for the protection against gambling addiction. Basically, everything that helps protect you, your money and data.

Every online bookmaker has a valid concession from various regulating institutions and prevention of gambling addiction as this is a major matter for all of them. Above that, nearly all bookmakers cooperate with companies and organisations that recognise and prevent fraud in the gambling industry. Most soccer betting sites are generally transmitted encoded even if you are not logged in yet. Other bookmakers such as bet365, Ladbrokes or BetVictor only encode financial transactions.

Safe Football Betting Sites and How to Find Them

WELCOME OFFER &

There are several things you need to consider when choosing a top site. Firstly, you need to size up the football betting sites offers that is available as a welcome bonus. What size of free bet is available and does the betting site offer this as an initial deposit bonus, a matched bet or something else?

Bookmakers free bets no deposit and Football Bonus offers for new customers are not the main criteria for comparing bookmakers. However, we still want to have a look at this as you are looking for a bookie and will benefit from it. Most new customer bonuses are around £50 to £200, rarely higher or lower. More important to check in this case, however, are the bonus conditions. They contain the details about how quickly you can pay out your bonus money or how long you have to keep using it for bets. The pay-out also often is done very differently. While with most bookmakers you can use your bonus immediately for sports bets, with some bookmakers the free bets have to be activated first with qualifying bets.

Are Free Bets Really Free?Types of Bonuses and Free BetsHow to Convert Free Bets into Cash

MARKETS & ODDS

Competitive odds and extensive markets are what separates the top bookmakers. Finding a site that offers Premier League betting is quite easy as most of the bookmakers will cover the most popular competitions regardless of the sport, but lower leagues and those obscure competitions the most avid bettors love is what makes a truly great operator.

Once your mind has been made, make sure to check out the sports category on the selected betting site. Let’s say you are a football fan predominantly, you will naturally be interested to see if the operator offers a competition you follow or like the most.

Uk Football Betting Sites

Subsequently, you want to check which markets are available to bet on and although most of the inexperienced bettors will start their betting career by going for the Winner option, it won’t be too long before you have started experiencing other options such as Over/Under goals, HT/FT result and many others.

It goes without saying, make sure your chosen site offers competitive odds and gives you best value for the respective bet choice.

How to Read Odds/Betting Margins Explained

INTERFACE

Visual appearance should be the least of our concerns, but having an easy-to-manage and interface with a clearly presented offering and function buttons will of course, make your betting time more enjoyable.

T&CS

You also need to establish the betting site terms and conditions when it comes to the free bet. Do you need to rollover your initial stake and free bet a certain number of times before a withdrawal can be made? The bookmaker’s site might also specify min and max odds requirements for qualifying bets so make sure you follow these.

MOBILE EXPERIENCE & HOW GOOD IS THEIR MOBILE APP?

Modern-day betting is a fast-paced activity and people who live on the go like to have their favourite bookmaker with them all the time. The emergence of betting apps has made the very process of betting more personal and entertaining, with betting operators investing a great deal of effort to make mobile betting on par with desktop experience and even better

As we all know looks are secondary to performance so avoid making your decisions simply based on how good a betting site looks.

Today mobile apps are essential. The majority of the people already owns a smartphone or a tablet and the usage will continue to rise. Therefore an app is a must also for bookmakers. Transferring their betting offer to an app has been achieved well by some and not so well by others. This is not only regarding the technical side but also regarding usability and clear structured data.

Compare Mobile betting sites

BETTING OPTIONS

When choosing the right online bookmaker, you also need to sort out the best one that has special features such as In-Play betting, Cash Out, Live Streaming and Money Back Specials.

Most bookies now have In-Play betting available across a range of sports and that’s especially important for football, tennis, cricket and other sports where an event can last a significant amount of time.

Bookmakers offering Cash Out are worth a visit, with customers able to place a bet on a sporting event and then have the option to Cash Out or Cash In your bet should you want to make a quick profit or instead cut your losses. This is a new addition to many online bookies and it’s especially good if you’ve got a winning accumulator that has just a leg or two to run.

Bookmakers that offer cash out

WHICH PAYMENT OPTIONS ARE ON OFFER?

Deposit and Withdrawal Equally importantly, make sure to check the deposit, withdrawal and E-wallet payment methods before you decide to choose a betting site, especially for debit cards. The issue of deposits and withdrawals no longer is the same problem than before as most big-name bookies like to take good care of this aspect of the betting process, knowing that it can have a key role on the players.

Punters without exception like to have their deposits processed without any extra costs and their winnings paid out in real cash and as soon as possible so taking a few moments to consider this part of the choosing process is – as it was said before – equally important.

Bookmakers that offer Skrill Bookmakers that offer Neteller Bookmakers that offer Paypal

WHAT DOES THE CUSTOMER SUPPORT NEED TO DO?

Make sure you also choose an online betting site which has excellent customer service and ideally Live Chat which is available on a 24/7 basis. The chances are you’ll need to contact a member of customer services somewhere along the line whether it’s in the form of a payment query or a question over a bet.

It’s also worth comparing the odds when it comes to online bookmakers. You always want to be getting the best possible price with the bookies, so it’s worth having several online betting accounts so that you can shop around and get the best odds.

CONCLUSION

Naturally, you want to be able to navigate through a betting site without problems so that is one thing when it comes to appearance you should be paying attention to. Layout and interface can play a part in how much time you spend at a bookmaker’s and most of the top-notch operators will have attractive designs and sites that are either optimised or that come with a fully functioning mobile app.

Betting features are what you should be really paying attention to. First of all, have a look at a welcome bonus and existing customer promotions to get a better insight into what you can expect if you choose to register your account.

In-Play betting is another important option to look at given the unstoppable emergence of this type of sports bet. While analysing the In-Play offer, pay attention to sports and markets that are on offer, how quickly the odds are being updated and whether the site will provide you with live coverage of the games and events you want to bet on.

How do the New Customer Offers Work?

Which Bookmaker Gives the Best Football Offers for Existing Customers?

Existing customer offers are very important to take advantage of after you have signed up with a bookmaker and used your welcome bonus. These offers ensure you are getting a good deal and you are happy with your chosen bookmaker. Here are just a few to look out for:

FREE BETS

These are often given out for specific sporting events if you place a bet on them, and can be popular around the big events. Look out for them because everyone loves free wager! Sometimes these can be free spins in the casino, so look out for them.

Uk Football Betting Line

MONEY BACK

These offers are seen mainly on football games and horse racing. They offer you your real money back if something happens as a consolation, so for example, money back if there is a penalty in the game, money back if the favourite wins a horse race, and various other things like that, Ladbrokes and Betfair offer many of these on a regular basis.

ENHANCED WINNINGS

These occur when something happens to trigger your bet. For example on football, you may get enhanced winnings if there is a penalty in the game, or if your team hits the crossbar. These offers help build your profit up so are certainly worth watching out for on the various sporting events that are happening.

ACCA BONUS / ACCA INSURANCE

These two are some of the most popular offers available, the bonus offers you additional winnings when you land a winning acca and insurance offers you money back if you miss out by one selection. If you place accumulator bets then you simply must find a bookmaker who offers these like BetVictor.

LOYALTY BONUS

Sometimes you may receive a loyalty bonus from your bookmaker. This may be because you have placed a large number of bets and hit a certain target, and these can often be available every week if you are a regular punter.